Did you know that 41% of user clicks are received by the top 3 paid advertisements on the SERPs, on an average?
We bet you didn’t know that 65% of companies have acquired a customer through paid ads on LinkedIn
And yes, paid search ads have the potential to grow brand awareness by 80%.
Thus, paid search marketing is an effective tool in the hands of online marketers. It generates traffic on your website upon the payment of a pre-decided amount every time your ad is clicked on search engines or social media platforms.
An Overview of our Transaction Processing Services:
PPC Account Setup
Sevenphoenix assists to set up an effective PPC campaign, and guides you on the setting up of an Ads account for the target channel and implement a keyword research to choose the right keywords. We analyze and suggestthe daily budgets to optimize it regularly for maximum ROI.
Targeted Ads
Knowing your target audience is the key to higher conversions, which is essentially the goal of marketing. Sevenphoenix analyses the buyer persona and target people with the highest possibility to convert. Ads are flashed accordingly to stimulate their interest so that they act on the CTAs you provide.
Conversion Tracking
By tracking conversions, Sevenphoenixhelps you to quantify the efficacy of your ad campaign(s). The metrics indicates how well your ad campaign has been triggering leads, downloads, sales, email newsletter sign-ups, website purchases, and any other action. Tracking enables taking corrective action if a campaign is not yielding desired results.
Optimized Campaigns = Higher ROI
The job is still only half done after your ad campaign is set up. Your PPC campaign with multiple campaigns existing within it needs to be managed, tested, refined, and improved for optimum results and better ROI. Your keywords and ad text require tweaks if they are not performing suitably; and the display network may need to be reviewed to weed out any undesirable source of traffic.